Masters of Marketing
Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
Episodes
33 episodes since 2023
Virality, Social Media Growth, and How Fahad Kaleem Gained Millions of Followers
Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.Fahad Kaleem is a top content...
August 08, 2024
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Episode 34
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54:06
Sales, Business Development, Management, and How They Combine to Grow Your Business
A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.Charlotte Vermeer is the Managing Partner of Igloo, the award-...
June 13, 2024
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Episode 33
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46:09
Mohamad Itani from Amazon Ads Delves into the Future of Marketing in the GCC
The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.Mohamad Itani is the Head of Partnerships at Amaz...
May 23, 2024
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Episode 32
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45:05
PR, Partnerships, Social Media, and How to Use Them to Grow Your Startup
When it comes to communicating with potential customers, authentic, genuine content is the name of the game.Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of Angels...
April 30, 2024
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Episode 31
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44:04
How MCG Talent Grew to Become a Multi-Million Dollar Company
Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the y...
March 22, 2024
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Episode 30
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49:13
How & Why Loulou Khazen Started a Podcast and How She Markets & Monetizes it
When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Lo...
March 07, 2024
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Episode 29
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45:45
Bounce Middle East: How They Market Themselves & How They Grow Their Brand Globally
Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler.Manuri Anthonis is the Director of Marketing at Bounce Middle East, one o...
January 26, 2024
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33:52
Organic Sources, PR, Collaborations, Growth Loops and Other Underused Marketing Channels
To achieve brand growth in 2024, brands need to go beyond the traditional offline and online marketing channels. Today, there is a myriad of untapped marketing channels which businesses need to start leveraging to succeed.Marisha Lakhian...
January 12, 2024
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Episode 26
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56:52
Chris Do Talks Personal Branding, Standing Out and Social Media Growth
With an over-abundance of content across most major social media platforms, it's nowhere near as easy to stand out on social media nowadays than in the 2010s, where simply creating decent content on a regular basis was enough.Chris Do is...
December 29, 2023
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Episode 25
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56:12
Public Speaking and Its Massive Impact on Your Life
Public Speaking is one of the most underrated skills for your career, and life. Strong public speaking unlocks opportunities, catalyzes change, drastically improves confidence and more.Flo Akinbiyi is a globally-renowned public speaker ...
December 14, 2023
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Episode 24
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48:55
What Does it Take to Become the #1 Leader in Your Industry?
Achieving excellence is never easy. Whether you're a surgeon, marketer, lawyer or engineer, standing out requires true passion for what you do, commitment to succeed, and the bravery to venture where no one has previously gone.Dr. Berna...
November 28, 2023
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Episode 23
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1:01:21
Sonic Branding: What it is, What it isn't, and Why Your Brand Needs it
Sonic branding is so much more than a jingle, and it can do wonders for your business metrics across the board. Ahmad Haffar is undoubtedly the region's most renowned sonic branding expert, and he's created sonic systems for over 100 of the reg...
November 16, 2023
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Episode 22
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54:27
Leveraging Google's Algorithms, SEO, AI & Content Marketing To Reach Your Target Audience
Harnessing the potential of Google's algorithms, SEO tactics, AI advancements, and content marketing is pivotal for effective audience engagement. Erika Varangouli, Head of SEO Branding at SemRush, sheds light on the strategies that can h...
October 20, 2023
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Episode 21
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47:10
What It’s Like to Run an Agency, and How Yours Can Excel
Managing a marketing agency is challenging in many ways, especially during the early stages. While difficult at first, it is also an extremely rewarding journey, as John von Hofsten and myself know all too well.
September 28, 2023
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Episode 20
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44:50
Growth, Influencer Marketing, Traditional Ads, and How Wego Successfully Scaled Their Business
It takes a lot of concerted effort to successfully grow and scale a startup, and that is exactly what Ross Veitch has been able to accomplish with his brainchild and passion project for the past 18 years: Wego.
September 14, 2023
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Episode 19
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41:32
Automotive Marketing, Sales, and How to Provide the Right Customer Experience with Wassem Derbi
Marketers in the automotive industry face a unique set of challenges that others may not even consider. Due to long sales cycles and the large commitment needed from customers, successful automotive marketers operate in a way that is not too di...
August 31, 2023
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Episode 18
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30:13
Neil Patel Talks SEO, AI, Content Creation, and How to Stand Out Among Competitors
Few people are as knowledgeable or experienced in SEO as Neil Patel. Having started his marketing career at the age of 16, back when the internet was still in its infancy, Neil knows exactly what it takes to consistently rank at the very top of...
August 15, 2023
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Episode 17
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30:44
How to Get More Clients, Increase Revenues, and Grow Your Agency
Owning an agency isn't all it's cracked up to be, and many agency owners find themselves spending all their time working to grow their business. Jason Swenk, who has founded numerous businesses during his career, knows this struggle all too wel...
August 09, 2023
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Episode 16
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38:17
(Arabic) Social Media and Influencer Marketing from the Eyes of Wadih Elnajjar
Some social media "influencers" discredit the name. Others add enough value to their audience to become a true star. Wadih Elnajjar is the type of content creator who has been in the industry for years, and whose experience, following, and enga...
July 14, 2023
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Episode 15
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36:45
How to Win in SEO and Generate More Traffic for your Business with James Reynolds
SEO is one of the hardest marketing channels to master, and that is why you can't miss this episode of Masters of Marketing with James Reynolds, Founder of SEO Sherpa and a leading SEO expert both regionally and globally. James shares with us ...
June 23, 2023
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Episode 14
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50:16
Insurance Marketing and the Keys to Building Long-term Success
When it comes to acquisitions, it's often a huge international company that acquires a smaller local player, but not in the case of AXA's acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the uniq...
June 13, 2023
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Episode 13
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40:37
Entertainment, Public Speaking, Storytelling, and How to Successfully Combine Them
Few people around the world possess the charisma and charm that Dave Crane does, and that's because he has worked hard to get to where he is today. Dave is a master of storytelling, public speaking and entertainment, among other things, but his...
June 01, 2023
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Episode 12
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54:19
Healthcare Marketing: How to Stand Out in a Sea of Competitors
Marketing for healthcare brands is unlike any other industry. Does social media have a big role to play? What's the best way to get patients for a low cost? Where do influencers come into play?
May 22, 2023
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Episode 11
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44:08
Self-Employment: Marketing, Branding and the Path to Success
Anyone who is self-employed will know: marketing yourself in 2023 is extremely complex. Nassim Nasr is a renowned artist and marketer, and his unique story of how he decided to follow his dream and the steps he took to achieve it is sure to cap...
May 10, 2023
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Episode 10
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45:13
Mais Mohammed on How She Grew on Social Media and in Life
People crave authenticity, and when it comes to social media, few things can help you achieve growth the way that being your natural self does. Mais Mohammed is many things: a TV Presenter, a Life Coach, a Yogi, an Influencer, but most of all, ...
April 27, 2023
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Episode 9
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55:00