Majda Rochdi: A Top Voice in the MENA Transportation Industry

In this conversation, I'm joined by Majda Rochdi, who leads marketing and communications across the MEENA region for UD Trucks.

Her career runs from Nissan through nearly a decade at Volvo to where she is now, but what interested me wasn't the companies or the titles. It was the pattern. Every few years, someone trusted her with something bigger. That doesn't happen because of a CV. It happens because of the person you've become.

We get into the realities behind a career like this. Not just the progression, but the pressure, the guilt, and the trade-offs that came with it.

One of the most compelling parts of this conversation is what she says about sacrifice. Majda speaks openly about the expectation that a good mother gives up her career, her time and her freedom, why she decided that would not be her path, and what it costs to hold that line.

We also unpack the ideas that define how she leads:

- What it takes for people to keep handing you responsibility

- The difference between a leader and a boss

- Why the people who care are the first to stop caring

- Building a support system instead of pretending you don't need one

- Where ambition comes from, and what changes when you stop trying to prove yourself

- Knowing when to stop pushing the people you love

Beyond leadership, this conversation goes deeper into identity, alignment, and the inner work she started after COVID. Majda talks about how her definition of success moved from title and status to alignment, why she believes your outer life reflects your inner beliefs, and how she assesses her own potential today.

Whether you're leading a team, building a career in the region, or working out who you are outside your job, this episode offers a candid perspective from someone who has done it at a senior level.

If you're serious about growth, leadership, and understanding what actually drives ambition, this conversation is worth your time.