Masters of Marketing
Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
Podcasting since 2023 • 35 episodes
Masters of Marketing
Latest Episodes
Switch Foods: How They Developed a Winning Product and How They Grow Their Brand
Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.Edward Hamod is the CEO of Switch Foods, a company that produces plant-based me...
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Episode 36
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54:28
Tarik Chebib Talks Marketing, Retention, and How Capital.com Became a Top Global Investment Platform
Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable.Tarik Chebib is the CEO Middle East of Capital.com, one of the world's top investment pl...
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Episode 35
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51:51
Virality, Social Media Growth, and How Fahad Kaleem Gained Millions of Followers
Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.Fahad Kaleem is a top content...
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Episode 34
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54:06
Sales, Business Development, Management, and How They Combine to Grow Your Business
A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.Charlotte Vermeer is the Managing Partner of Igloo, the award-...
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Episode 33
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46:09
Mohamad Itani from Amazon Ads Delves into the Future of Marketing in the GCC
The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.Mohamad Itani is the Head of Partnerships at Amaz...
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Episode 32
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45:05