When it comes to building effective sales teams, most companies find it hard to hire and train the right talent.​Ali Charafeddine (Ace) is the Founder of Acez Academy and a leading Sales, Leadership and Culture Consultant who is renowned...

Most agencies depend solely on referrals and word-of-mouth to grow their business, and the few that try their hands with outbound don't always get it right.​Corey Quinn is an Agency Growth Consultant who grew his previous agency by over ...

Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​Edward Hamod is the CEO of Switch Foods, a company that produces plant-based me...

Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable.​Tarik Chebib is the CEO Middle East of Capital.com, one of the world's top investment pl...

Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​Fahad Kaleem is a top content...

A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​Charlotte Vermeer is the Managing Partner of Igloo, the award-...

The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​Mohamad Itani is the Head of Partnerships at Amaz...

When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of Angels...

Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the y...

When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Lo...

Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler.Manuri Anthonis is the Director of Marketing at Bounce Middle East, one o...

To achieve brand growth in 2024, brands need to go beyond the traditional offline and online marketing channels. Today, there is a myriad of untapped marketing channels which businesses need to start leveraging to succeed.Marisha Lakhian...

With an over-abundance of content across most major social media platforms, it's nowhere near as easy to stand out on social media nowadays than in the 2010s, where simply creating decent content on a regular basis was enough.Chris Do is...

Public Speaking is one of the most underrated skills for your career, and life. Strong public speaking unlocks opportunities, catalyzes change, drastically improves confidence and more.​Flo Akinbiyi is a globally-renowned public speaker ...

Achieving excellence is never easy. Whether you're a surgeon, marketer, lawyer or engineer, standing out requires true passion for what you do, commitment to succeed, and the bravery to venture where no one has previously gone.​Dr. Berna...

Sonic branding is so much more than a jingle, and it can do wonders for your business metrics across the board. Ahmad Haffar is undoubtedly the region's most renowned sonic branding expert, and he's created sonic systems for over 100 of the reg...

Harnessing the potential of Google's algorithms, SEO tactics, AI advancements, and content marketing is pivotal for effective audience engagement. Erika Varangouli, Head of SEO Branding  at SemRush, sheds light on the strategies that can h...

Managing a marketing agency is challenging in many ways, especially during the early stages. While difficult at first, it is also an extremely rewarding journey, as John von Hofsten and myself know all too well.​

It takes a lot of concerted effort to successfully grow and scale a startup, and that is exactly what Ross Veitch has been able to accomplish with his brainchild and passion project for the past 18 years: Wego.​

Marketers in the automotive industry face a unique set of challenges that others may not even consider. Due to long sales cycles and the large commitment needed from customers, successful automotive marketers operate in a way that is not too di...

Few people are as knowledgeable or experienced in SEO as Neil Patel. Having started his marketing career at the age of 16, back when the internet was still in its infancy, Neil knows exactly what it takes to consistently rank at the very top of...

Owning an agency isn't all it's cracked up to be, and many agency owners find themselves spending all their time working to grow their business. Jason Swenk, who has founded numerous businesses during his career, knows this struggle all too wel...

Some social media "influencers" discredit the name. Others add enough value to their audience to become a true star. Wadih Elnajjar is the type of content creator who has been in the industry for years, and whose experience, following, and enga...

SEO is one of the hardest marketing channels to master, and that is why you can't miss this episode of Masters of Marketing with James Reynolds, Founder of SEO Sherpa and a leading SEO expert both regionally and globally. ​James shares with us ...

When it comes to acquisitions, it's often a huge international company that acquires a smaller local player, but not in the case of AXA's acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the uniq...