Masters of Marketing
Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
Masters of Marketing
Automotive Marketing, Sales, and How to Provide the Right Customer Experience with Wassem Derbi
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Bassem Saber
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Episode 18
Marketers in the automotive industry face a unique set of challenges that others may not even consider. Due to long sales cycles and the large commitment needed from customers, successful automotive marketers operate in a way that is not too dissimilar to B2B marketing while still communicating in a way that fits a B2C audience.