
The Shift With Bassem Saber
Deep dives with real people from across the globe, sharing their life and business stories, raw lessons, and unapologetic insights with Bassem Saber.
The Shift With Bassem Saber
Sonic Branding: What it is, What it isn't, and Why Your Brand Needs it
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Bassem Saber
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Episode 22
Sonic branding is so much more than a jingle, and it can do wonders for your business metrics across the board. Ahmad Haffar is undoubtedly the region's most renowned sonic branding expert, and he's created sonic systems for over 100 of the region's top businesses.
Join us as Ahmad walks us through how he discovered sonic branding, how he got so good at it, why personal branding is essential and much more.