Masters of Marketing
Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
Masters of Marketing
Sales, Business Development, Management, and How They Combine to Grow Your Business
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Bassem Saber
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Episode 33
A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.
Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.
Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.