The Shift With Bassem Saber
Deep dives with real people from across the globe, sharing their life and business stories, raw lessons, and unapologetic insights with Bassem Saber.
The Shift With Bassem Saber
What PR is, is not, and How it Helps Grow Your Business
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Bassem Saber
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Episode 5
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PR is one of the most essential building blocks for a company's reach and brand trust, and in this episode of Masters of Marketing, Zeina Akkawi, a renowned Publicist and Managing Director of PAZ Marketing Management, shows us exactly how it's done.