Masters of Marketing
Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
Masters of Marketing
Sonic Branding: What it is, What it isn't, and Why Your Brand Needs it
November 16, 2023
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Bassem Saber
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Episode 22
Sonic branding is so much more than a jingle, and it can do wonders for your business metrics across the board. Ahmad Haffar is undoubtedly the region's most renowned sonic branding expert, and he's created sonic systems for over 100 of the region's top businesses.
Join us as Ahmad walks us through how he discovered sonic branding, how he got so good at it, why personal branding is essential and much more.