The Shift With Bassem Saber
Deep dives with real people from across the globe, sharing their life and business stories, raw lessons, and unapologetic insights with Bassem Saber.
The Shift With Bassem Saber
Insurance Marketing and the Keys to Building Long-term Success
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Bassem Saber
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Episode 13
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When it comes to acquisitions, it's often a huge international company that acquires a smaller local player, but not in the case of AXA's acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the unique journey she experienced as part of GIG's acquisition of AXA Gulf.